Business Financing iPhone App Launches

PORTSMOUTH, N.H. (May 25, 2010) - Accessing working capital, business loans, and equipment financing on the go is now possible thanks to a revolutionary new, free iPhone application from Direct Capital, a leading provider of financial services for businesses. The application, called BizLease, empowers businesses with access to all their financing needs directly through a simple smartphone interface.

"There’s been an explosion in the use of mobile communication by our customers," said James Broom, Chief Executive Officer for Direct Capital. "These are mostly small businesses that are constantly on the move and desire the ability to rapidly secure capital regardless of where they are, what time of day it is, or what technology is accessible. BizLease enables them to take action on business financing at any time or place. This tool will make it easier for them to conveniently conduct business on their schedule."

The BizLease application provides a wide range of financing services for businesses, including:

• A simple calculator to estimate monthly payments
• A live financing application for businesses in need of fast access to capital
• Answers to frequently asked financing questions
• A tool to calculate potential tax savings on business equipment purchases using the popular IRS Section 179 deduction.

The BizLease app has already been a big success, according to Stephen Lankler, Vice President of Marketing for Direct Capital. "On Day One, we saw a significant number of BizLease downloads and we are already working with businesses that originated through that channel," Lankler said. "It’s been very popular and it’s our goal to continue delivering mobile platform innovations that meet the needs of business owners."

For more information on BizLease or to download the app visit the iTunes store. BizLease is a free application.

About Direct Capital

Established in 1993, Direct Capital provides specialty finance solutions, including capital equipment leasing, commercial loans, working capital, and merchant cash advances. Direct Capital markets its services through direct relationships with businesses and through partnerships with franchisors, vendor dealers, and manufacturers of capital equipment. Superb execution on its exceptional and unique direct service delivery model is the cornerstone of Direct Capital's success in an increasingly commoditized financial services industry. Direct Capital is headquartered in Portsmouth, NH with offices in New York, New Jersey, California and New London, NH.