• Choice Hotels Financing

  • Comfort and convenience is the name of your game. When guests arrive at your hotel, they expect five-star treatment without the five-star price. Meeting those standards can be tough – and expensive - as mattresses constantly need replacing, décor should be updated, your terminals need upgrading and hotel restaurants should be properly staffed and up to date. How will you manage it all? Through financing with Direct Capital.

  • Benefits of Financing with Direct Capital

    We understand that those costs can add up quickly, but they are costs you need to incur to keep your guests happy and your Choice Hotels franchise location afloat. Financing those necessary business expenses eliminates the need to put forth cash up front. Financing with Direct Capital means you’re choosing a company that knows your business.

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    Speed and Ease

    Your customers require convenience – and so do ours. That’s why we make it easy. Waiting for funds will only slow you down and when you need to upgrade equipment, hire new staff members, or do a remodel, you want to do it now. Direct Capital’s fast and easy financing allows you to do just that – apply in as little as 3 minutes and receive an approval in as quickly as 30 seconds.


    • FF&E (Fixtures, furniture, and equipment)
    • OS&E (operating supplies and equipment)
    • Conversions or acquisitions
    • Soft goods

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    We’ve spent over 20 years doing market research to ensure we give our customers the most competitive rates possible.

    Preserve Your Credit

    FF&E, OS&E, and soft goods are things you sometimes can’t budget for. Don’t tap into your credit line or cash reserves when financing allows you to keep them free and clear. Plus, you can continue to drive in revenue with your financed equipment.

  • Ready to Get Started?

    Direct Capital and Choice Hotels franchisees have similar goals – fast service, easy to use, and affordable - so get started today by giving us a call at 888-501-6846. We look forward to helping you move your franchise business to the next level.