Executive Profiles

Christopher j. Broom


Mr. Broom co-founded Direct Capital in December 1993 based on the opportunity to create a more efficient platform through which small businesses can access needed capital for equipment and technology purchases. Mr. Broom has served as a Director and Board Chairman of the Company since that time. Prior to founding Direct Capital, Mr. Broom was a Senior Vice President at Resource Investments, a timberland investment firm which became one of the early pioneers of timber as an institutional asset class. After a successful development of the company it was sold to The Union Bank of Switzerland. Mr. Broom also co-founded Strategic Timber, which specializes in the packaging of foreign timber investments.

James P. Broom

Chief Executive Officer

Mr. Broom has served as CEO of Direct Capital since 1995. Under his leadership, Direct Capital has been named to the Inc. 5000, Inc. 500, The Monitor 100, and has been consistently recognized as one of New Hampshire's Top 100 Private Firms by Business NH Magazine. Mr. Broom's passionate focus on technology, marketing, innovation, customer experience, and integrity have been driving forces in the success of the business.